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Rocky Mediterranean bay with pine-covered cliffs at sunrise, mountains fading into mist

We create reasons
to stay.

We help owners, investors, and operators build places that attract. Through programming, atmosphere, and the whole visitor experience, we turn entertainment, hospitality, and food & beverage into lasting value and performance.

Customer experience-led destination & venue development
OUR POINT OF VIEW
The experience is where we start.
The business case is where we prove it.

People have more choices than ever about where and how to spend their time. We believe successful destinations and venues need more than a collection of experiences and services. They need a distinctive identity, experiences worth people’s time, and the ability to evolve. Our approach combines creative ambition with commercial discipline to turn these qualities into lasting value.

CreateDefine what a new destination or venue should become, from the first idea to the business case.
RethinkIdentify opportunities to reposition, enhance, or transform an existing destination or venue to strengthen its appeal and performance.
ExtendBuild on a successful concept to unlock new growth opportunities, from site expansion and new development phases to franchising and licensing.
YOUR STARTING POINT

What are you
trying to solve?

Whatever your starting point, we begin with the visitor. Every destination or venue has its own opportunities, constraints, and ambitions. We help you challenge assumptions, identify untapped potential, and turn complex development decisions into a clear direction.

01 / YOUR WORLD
02 / YOUR MOMENT
THE QUESTION

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WHERE WE CAN HELP

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03 / WHAT WE WORK ON

Explore where we can make a difference.

Destinations
Venues
OUR VALUE METHODOLOGY

How do we make
places successful?

Four main dimensions of customer experience shape a place’s attractiveness, engagement, and ability to bring visitors back. Understanding and improving these drivers helps create lasting value, measured through the commercial, operational, and financial indicators that define a place’s success.

THE CUSTOMER QUESTION

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PROJECTS

Places we helped shape.

What do you need to decide?
Let’s clarify the opportunity.

Timber and stone resort lodges with balconies among palm trees and tropical gardens in soft evening light
DESTINATIONS / TOURISM & LEISURE DEVELOPMENT

Make a place
worth the journey.

A day out, a weekend away, a longer stay: each calls for a different mix of experiences and a different rhythm. The right destination concept responds to these patterns, giving the site a distinctive identity and a coherent offer that can evolve across seasons and successive phases of development.

RESORTS · THEME PARKS · LIFESTYLE & ENTERTAINMENT
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TYPES OF DESTINATIONS
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01 — THE OVERVIEW

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02 — THE CHALLENGE

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03 — WHAT IT CREATES FOR VISITORS

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04 — WHERE WE STEP IN
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THE CUSTOMER EXPERIENCE OF A DESTINATION

Where does
value take shape?

More than a sum of activities, a destination is a story visitors live from the first idea of the trip to the next visit. We design that story end to end, with every decision guided by what visitors experience and feel.

THE VISITOR’S QUESTION

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WHAT IT CHANGES FOR THEM

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KEY INTENTIONS
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PROJECTS

Places we helped shape.

HOW WE WORK

From a first question
to an investment decision.

One study to test the market, shape the concept and model the economics. The scope is adapted to your project.

What could your destination
become, and sustain?

SERVICES

From Potential to Performance.

We help owners, investors, and operators decide what to develop, how to drive performance, and where to invest.

Create a new place, rethink one that underperforms, or extend one that works: the approach is the same, the scope is yours.

One study. A scope that fits your project.

OUR CORE SERVICE

Concept & Feasibility Study

Define the right concept. Validate its potential.

One study to support key development and investment decisions. We assess the market, shape the concept, model its economics, and provide a clear strategic recommendation.

Whether starting with a site, an idea, or an existing asset, the same five-step methodology guides the process, from opportunity assessment to investment recommendations.

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WHAT WE DO
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WHAT YOU GET
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A TAILORED APPROACH

One approach.
Built around your project.

Every project begins somewhere different.

We adapt the scope to where you are, from the complete study to a focused assignment.

All five areasTHE COMPLETE STUDY

Market, positioning, concept, economics, and recommendation, in one integrated study.

A selection of areasA TAILORED COMBINATION

A selection of workstreams that complements the studies and teams you already have.

One area, where it mattersA FOCUSED ASSIGNMENT

One question, one area: for example a market assessment, programming, business modeling, or a performance review.

The same expertise. The right level of involvement.

COMPLEMENTARY SERVICES

From strategic direction
to development.

Every project calls for different expertise at different stages. We provide tailored support to address specific challenges, strengthen key decisions, or move a project closer to development. These assignments can stand alone or build on an initial study, bringing the right expertise where and when it matters.

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THE PURPOSE

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WHAT WE WORK ON

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THE VALUE

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HOW WE DELIVER

The right expertise.
When it matters.

Each assignment calls for its own expertise.

A senior core team stays directly involved in every strategic decision. For detailed design and production, we work with specialists we trust: architecture, design, entertainment, hospitality, operations, and technical development.

One coordinated approach, shaped around your project.

LET’S TALK

What could your project
become?

Whether you are exploring an opportunity, creating a new place, or improving an existing one, let’s define the right scope together.

Private bowling lane with a black ball in its return, velvet banquette and warm wood paneling
VENUES / HOSPITALITY & ENTERTAINMENT DEVELOPMENT

Make every visit
worth repeating.

A venue becomes part of how people choose to spend their time: meeting friends, sharing a meal, playing, or unwinding. A distinctive concept gives these occasions a character of their own, supported by an offer, service rhythm, and operating model that deliver the promise consistently and profitably.

HOSPITALITY · F&B CONCEPT · ENTERTAINMENT
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TYPES OF VENUES
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01 — THE OVERVIEW

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02 — THE CHALLENGE

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03 — WHAT IT CREATES FOR GUESTS

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04 — WHERE WE STEP IN
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FROM BOOKING TO THE NEXT VISIT

Make the whole
experience count.

Five moments decide whether a venue is chosen, loved, and revisited. We work on each of them.

GUEST MOMENT

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WHAT WE WORK ON

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PROJECTS

Places we helped shape.

HOW WE WORK

From a first question
to an investment decision.

One study to test the market, shape the concept and model the economics. The scope is adapted to your project.

What could your venue
make possible?

PROJECTS

Places we helped shape.

Explore a selection of our projects across destinations and venues, highlighting the challenges addressed, our approach, and the outcomes achieved.

Missions are presented anonymously, under client confidentiality.

Have a project?
Let’s talk about yours.

SELECTED MISSION

An indoor theme park built around a story.

CLIENT TYPEPRIVATE INVESTORASSETTheme parkYEAR2025AREA13,000 m² ≈ 140,000 sq ftREGIONEurope

The challenge. An investment fund wanted to create a new generation of indoor theme park, with long dwell time and strong repeat visits.

What we did. We defined the concept and storytelling, programmed the attraction mix and the spatial strategy, and framed the business model, the CAPEX estimate and the funding approach.

RELATED SERVICES
  • Market & Site Potential
  • Strategic Positioning
  • Concept & Experience Development
  • Economic & Investment Feasibility
  • Investment & Development Decision
  • Detailed Product & Program Development
€25MProject investment
~6hAverage visit duration
2h30Drive-time catchment area
SELECTED MISSION

Making a license pay off through an attraction.

CLIENT TYPETHEME PARK & RESORT OPERATORASSETAttraction / Theme parkYEAR2017AREA4,000 m² ≈ 43,000 sq ftREGIONNorth America

The challenge. A license only creates value if the attraction leaves guests with a good memory that turns into sales.

What we did. We forecast the impact the attraction experience would have on the license, and used that forecast to validate the guest journey of the attraction. Results were then measured on brand adherence and sales.

RELATED SERVICES
  • Concept & Experience Development
  • Brand, License & Product Expansion
  • Performance & Experience Optimization
84%Adherence to the licensed brand
+3%Park-wide per-capita merchandise spend
+15%Licensed merchandise revenue
SELECTED MISSION

Extending a resort with a lodging experience.

CLIENT TYPERESORT OPERATORASSETTheme park & resortYEAR2024AREA40 ha (≈ 100 acres)REGIONEurope

The challenge. A theme park resort wanted to extend its hotel range and asked us to challenge it with lodging that combines an environmental dimension with a real guest experience.

What we did. We delivered an international benchmark of 70+ existing properties, with a close focus on the local and regional context. It sized the average area to allocate, visitor volumes, and competitor averages, and we cross-checked it with potential analyses.

RELATED SERVICES
  • Market & Site Potential
  • Strategic Positioning
  • Economic & Investment Feasibility
  • Investment & Development Decision
70+Existing properties audited
+20%Modeled potential vs a standard night
SizingArea, visitor volumes, competitor averages
SELECTED MISSION

When the boutique becomes yours.

CLIENT TYPERETAIL BRANDASSETLuxury retailYEAR2024AREA300 m² ≈ 3,200 sq ftREGIONEurope

The challenge. How should a luxury house treat its best customers, who walk the sales floor like everyone else?

What we did. We redesigned the journey of top customers: a personal shopper who knows the client and follows them over time. Then, in the private salon, a small showroom is composed for them, with totems and gantries for leather goods and ready-to-wear under dedicated lighting. A few fixed pieces and new collections stay in the room to keep the love-at-first-sight effect, and the visit ends back in the boutique for a last impulse purchase.

RELATED SERVICES
  • Market & Site Potential
  • Strategic Positioning
  • Concept & Experience Development
  • Economic & Investment Feasibility
+27%Visit duration
40% → 63%Purchase conversion
4.5Successful visits per year
SELECTED MISSION

A social gaming destination for the US market.

CLIENT TYPEREAL ESTATE OWNERASSETSocial gamingYEAR2025AREA29,000 sq ft (≈ 2,700 m²)REGIONNorth America

The challenge. Create a proprietary indoor social gaming destination combining competitive gaming, F&B and live entertainment.

What we did. Full concept development, programming, and experience design (gaming mix, F&B strategy, event programming), and the business model, including self-operation. We also explored how the concept could connect to licensed content.

RELATED SERVICES
  • Market & Site Potential
  • Strategic Positioning
  • Concept & Experience Development
  • Economic & Investment Feasibility
  • Investment & Development Decision
  • Detailed Product & Program Development
  • Advanced Business Planning
  • Brand, License & Product Expansion
~$530CAPEX per sq ft
2h20Average visit duration
12Lands to explore
SELECTED MISSION

Diagnosing an underperforming leisure venue.

CLIENT TYPELEISURE OPERATORASSETFECYEAR2024AREA3,000 m² ≈ 32,000 sq ftREGIONEurope

The challenge. A multi-activity operator opened a second site in a neighboring country, which then struggled to grow its customer base: a bold, themed concept around social gaming, escape games, and food. Set in an out-of-town retail area next to a shopping center rather than a pedestrian city center, it was harder to read, and performance fell short.

What we did. We audited the venue end to end to understand why: fit with its trade area and access, parking and walking route, clarity of the offer, variety of content, and the balance between leisure and dining, pricing and communication. We delivered a diagnostic and three priority axes to act on: positioning, communication and the game experience.

RELATED SERVICES
  • Performance & Experience Optimization
  • Strategic Positioning
  • Market & Site Potential
14Areas audited, from access to guest reviews
30+Issues identified, each with a lever
3Priority axes for growth
KEEP EXPLORING

Have a similar challenge?
Let’s talk about yours.

Pedestrian plaza seen from above, with trees, café terraces and visitors walking in long afternoon shadows

Making places
worth remembering.

C-Motion Play is an independent consulting and development company specializing in entertainment, hospitality and leisure destinations.

Born from a passion for experiences and shaped by years in operations, we believe the strongest concepts are those that combine imagination with a deep understanding of how places work. Our perspective is shaped by real-world experience, a constant curiosity for how people use places, and the exploration of destinations and new formats around the world.

12+years in entertainment & hospitality
250+destinations and concepts visited
3continents: Europe, North America, Asia
Hands raising a toast on a terrace at golden hour
WHAT DRIVES US

How do we make
people happier?

At the heart of everything we do is a simple ambition: to bring more joy into people’s lives.

We’ve seen first-hand what a great experience can do. The excitement of discovering something new, the wonder in a child’s eyes, the laughter shared with friends, the stories families keep telling years later. These are the moments that remind us why we chose this path.

What started with creating experiences has grown into a desire to shape entire places and destinations around that same feeling. Places that bring people together, spark genuine emotions and become part of their stories.

Because behind every project, there’s something we care deeply about: making life a little more memorable, one experience at a time.

HOW WE WORK

One vision.
The right minds behind it.

We lead projects through a senior core team of two complementary backgrounds, bringing together destination strategy, concept development, guest experience, operations and business planning. We stay personally involved throughout each project, combining creative ambition with commercial and operational realities.

Around this leadership, we assemble a dedicated team of trusted specialists for each assignment, selecting the right expertise at the right stage. This approach keeps projects coordinated, resources focused and every contribution aligned with the overall ambition.

Meet the team
Senior core team

Experts who lead

Two complementary senior backgrounds, experts in their own right and hands-on throughout. We set the strategic direction, hold the client relationship and make the key decisions, with in-house command of the concept, its feasibility and its operation, from first idea to opening day:

  • Destination strategy & concept development
  • Market & feasibility analysis
  • Business planning & financial modeling
  • Guest experience & journey design
  • Hospitality & F&B operations
  • Attraction & entertainment operations
  • Commercial positioning & brand
  • Project coordination & delivery
Extended network

The right expertise, at the right moment

Around the core team, we bring in trusted senior advisors and specialist partners at the right point of a mission and in the right format. Every project gets a 360° view of the trades involved, while keeping agility, cost discipline and continuity from strategy to delivery.

  • Strategists
  • Architects
  • Masterplanners
  • Storytellers
  • Experience designers
  • Interior designers
  • Operators
  • Producers
  • Hospitality experts
  • F&B specialists
  • Engineers
  • Analysts
  • Project managers
  • Brand specialists
  • Attraction designers
  • Development advisors

We create the moments that make life worth remembering.

An operator turned developer, from the floor of a Disney park to a €3.1Bn destination.

What changed the way you see places?

I started with a creative mindset, focused on storytelling and the emotions an experience could create. Over time, I realized that what makes people happy can also be a powerful driver of business performance. Today, I approach every new concept by first understanding its potential to attract, engage and generate value, before investing in its development.

What makes a place worth developing?

It’s about understanding how people use a place today, while anticipating how their needs and expectations will evolve. The real challenge is creating destinations that can host different experiences, encourage repeat visits and adapt to new ways of living and consuming. That flexibility needs to make economic sense from the start. Ultimately, a place’s long-term value depends on what it can become tomorrow.

Who are we really competing with?

I believe our biggest competitor isn’t necessarily another destination. It’s everything competing for people’s time and attention. Technology makes our lives easier, yet streaming, smartphones and digital entertainment also make staying home more appealing than ever. Our challenge is to create places compelling enough for people to step away from their screens, come together and make memories in the real world.

Guests remember how a place made them feel.

Raised in a family of restaurateurs, with an operator’s eye on every concept.

What did working behind the scenes teach you?

I’ve learned that beyond the product or service itself, it’s often everything surrounding it that turns a simple moment into a memorable experience. The warmth of the welcome, the pace of service, the attention to individual needs and those small, spontaneous gestures all shape how guests experience and remember a place. To me, hospitality is about this attention to detail and the human interactions that make all the difference.

What turns a great idea into a great experience?

Bringing a place to life is a shared adventure. The people working there deserve as much care as those visiting it. That means giving teams good working conditions, support, and the trust to bring their own judgment and personality to the experience. Taking care of the people behind the place is part of taking care of everyone who walks through its doors.

What should tomorrow’s places do better?

I believe the future lies in places that adapt to people, rather than expecting everyone to enjoy the same experience. As technology helps us better understand individual preferences, we’ll be able to create more personal, meaningful moments that reflect different moods, interests and expectations. The real ambition is to make every visit feel unique, with places that evolve around their guests and offer something different each time they return.

Have a project?
Let’s compose your team.

START A CONVERSATION

What decision
are you facing?

Tell us what you have in mind. We’ll help identify the right starting point, whether you want to create, rethink, or extend a destination or venue.

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